My Portfolio

Aegean Windows & Doors logo featuring a blue classical woman’s profile inside a circular border.

I personally launched my own company, Aegean Windows and Doors. I was responsible for the entire visual identity, website, and out-of- home advertising.

Aegean Windows & Doors advertisement featuring lakeside windows and patio doors, installation and delivery services, and phone number 416-450-7655
Aegean Windows & Doors advertisement on a patterned window covering, promoting installation and delivery of patio doors, entry doors, and windows.
Bright red and yellow stylized logo reading “Light Life” with a sunburst accent

THE BRIEF

Reignite Lightlife’s business after a decline in sales by showcasing plant-based food as a delicious, flavourful option that supports nutrition goals.

THE INSIGHT

People chase health trends for approval but surrender to cravings in solitude, mistakenly viewing flavor and healthiness as stark opposites.

Lightlife Tempeh advertisement featuring product packages, a smiling tempeh cowboy mascot, and red rock desert scenery
Side-by-side Instagram post mockup showing a desert rock landscape before and after adding a smiling Lightlife tempeh character in a cowboy hat, with product packages beside it.
Penelope Social logo featuring a hummingbird and flowers in a vintage oval design, with “Established 2023” text.

I personally edited and starred in various playful social media skits to help promote brand image.

BUMBLE HEAL.

White hexagonal beehive icon with three horizontal yellow stripes on a yellow background

THE BRIEF

Create a campaign that celebrates Bumble’s 10 year legacy, while imagining what’s next for history’s most disruptive dating app.

THE INSIGHT

People carefully curates their social media content to highlight the most positive and noteworthy aspects of her life, creating a curated narrative for her online audience.

Yellow Bumble Connect Share Heal event poster at a Toronto bus shelter
Instagram post from Bumble promoting a July 20, 2024 mental health event in Centre Island, Toronto, with the message “Connect. Talk. Heal.”
Bumble advertisement in a subway station reading “Swipe left on anxiety. Swipe right on therapy.”